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  Google Business: Physical Address Vs. Service Address

Service-area businesses on Google

Not all local businesses serve their customers from a brick-and-mortar storefront. Some businesses operate from a home address. Others are mobile and don't have a storefront that customers visit.

If your business serves customers at their locations, you should list it as a service area business on Google.

Address

Use a precise, accurate address to describe your business location. PO Boxes or mailboxes located at remote locations are not acceptable.

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  • Make sure that your page is created at your actual, real-world location.
    • Use the precise address for the business rather than broad city names or cross-streets. P.O. Boxes are not considered accurate physical locations.
    • Suite numbers, floors, building numbers, etc. may also be included. Information like cross-streets and nearby landmarks should only be included in regions where the official street address doesn’t accurately pinpoint the business's location.
    • If you need to specify a mailbox or suite number within your physical location, please list your physical address in Address Line 1, and put your mailbox or suite number in Address Line 2.
    • If your business rents a temporary, "virtual" office at a different address from your primary business, do not create a page for that location unless it is staffed during your normal business hours.
  • Do not include information in address lines that does not pertain to your business’s physical location (e.g. URLs or keywords).
  • Do not create more than one page for each location of your business, either in a single account or multiple accounts.
    • Individual practitioners and departments within businesses, universities, hospitals, and government buildings may have separate pages. See specific guidelines about individual practitioners and departments for more information.
  • If your address doesn't have a street number, or you're sure that you've entered the address correctly but the system still can't find it, you can pin your business's location directly on the map by following these steps.

Service-area businesses

Service-area businesses—businesses that serve customers at their locations—should have one page for the central office or location and designate a service area from that point. Service-area businesses can't list a "virtual" office unless that office is staffed during business hours.

Some businesses, like pizzerias that have both have restaurant seating and deliver pizza to customers, are hybrid service-area businesses. These businesses can show their storefront address and designate a service area in Google My Business. If you serve customers at your address and want to set a service area, your business location should be staffed by your team and able to receive customers during its stated hours.

Google will determine how best to display your business address based on your business information as well as information from other sources. Learn more about service-area businesses

Add and edit a service area

To edit your service area details:

  1. Sign in to Google My Business.
  2. Make sure you’re using card view. If you’re viewing your locations as a list instead of cards, switch to card view by clicking the cards icon on the right side above your locations.
  3. Choose the listing you'd like to manage and click Manage location.
  4. Click Info at the top of the page.
  5. Click the Address section.
  6. In the window that appears, select Yes next to "I deliver goods and services to my customers at their locations."
  7. Enter your service area information. You can set your service area based on the zip codes or cities that you serve, or on a given area around your location.
    • Select the box next to “I serve customers at my business address” if you want your complete address to appear on Google and your business location is staffed and able to receive customers during its stated hours.
  8. Click Apply.